Merrilees, C. E.: search on Z-Library

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1

Nation branding: Concepts, issues, practice (second edition)

Merrilees, Bill

Journal:

Place Branding and Public Diplomacy

Year:

2017

Language:

english

File:

PDF, 63 KB

english, 2017

2

An integrated model of customer-brand engagement: Drivers and consequences

France, Cassandra, Merrilees, Bill, Miller, Dale

Journal:

Journal of Brand Management

Year:

2016

Language:

english

File:

PDF, 266 KB

english, 2016

3

Closing the marketing strategy to performance gap: the role of brand orientation

Wong, Ho Yin, Merrilees, Bill

Journal:

Journal of Strategic Marketing

Year:

2007

Language:

english

File:

PDF, 355 KB

english, 2007

4

Customer brand co-creation behavior: conceptualization and empirical validation

France, Cassandra, Grace, Debra, Merrilees, Bill, Miller, Dale

Journal:

Marketing Intelligence & Planning

Year:

2018

Language:

english

File:

PDF, 278 KB

english, 2018

5

Experience-centric branding: challenges and advancing a new mantra for corporate brand governance

Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 235 KB

english, 2017

6

Brand consumption and narrative of the self

Sharon Schembri, Bill Merrilees, Stine Kristiansen

Journal:

Psychology and Marketing

Year:

2010

Language:

english

File:

PDF, 76 KB

english, 2010

7

The performance benefits of being brand‐orientated

Yin Wong, Ho, Merrilees, Bill

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

8

Sustainable urban tourism: understanding and developing visitor pro-environmental behaviours

Miller, Dale, Merrilees, Bill, Coghlan, Alexandra

Journal:

Journal of Sustainable Tourism

Year:

2015

Language:

english

File:

PDF, 206 KB

english, 2015

9

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

Miller, Dale, Merrilees, Bill, Yakimova, Raisa

Journal:

International Journal of Management Reviews

Year:

2014

Language:

english

File:

PDF, 233 KB

english, 2014

10

Principles of corporate rebranding

de Chernatony, Leslie, Merrilees, Bill, Miller, Dale

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 102 KB

english, 2008

11

E‐consumer behaviour

Dennis, Charles, Dennis, Charles, Merrilees, Bill, Jayawardhena, Chanaka, Tiu Wright, Len

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 204 KB

english, 2009

12

Radical Brand Evolution: A Case-Based Framework

MERRILEES, BILL

Journal:

Journal of Advertising Research

Year:

2005

Language:

english

File:

PDF, 550 KB

english, 2005

13

Linking retailer corporate brand and environmental sustainability practices

Stuart Roper, Dr Leonor Vacas de Ca, Dr, Miller, Dale, Merrilees, Bill

Journal:

Journal of Product & Brand Management

Year:

2013

Language:

english

File:

PDF, 163 KB

english, 2013

14

From catalog to Web: B2B multi-channel marketing strategy

Bill Merrilees, Tino Fenech

Journal:

Industrial Marketing Management

Year:

2007

Language:

english

File:

PDF, 141 KB

english, 2007

15

Marketing capabilities: Antecedents and implications for B2B SME performance

Bill Merrilees, Sharyn Rundle-Thiele, Ashley Lye

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 260 KB

english, 2011

16

Asian city brand meaning: a Hong Kong perspective

Merrilees, Bill, Miller, Dale, Ge, Gloria L., Tam, Charles Chin Chiu

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 612 KB

english, 2017

17

Philosophy of archaeology: Current issues

Merrilee H. Salmon

Journal:

Journal of Archaeological Research

Year:

1993

Language:

english

File:

PDF, 1.35 MB

english, 1993

18

Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry

Abhishek Dwivedi, Bill Merrilees, Dale Miller, Carmel Herington

Journal:

Journal of Retailing and Consumer Services

Year:

2012

Language:

english

File:

PDF, 253 KB

english, 2012

19

Antecedents of residents' city brand attitudes

Bill Merrilees, Dale Miller, Carmel Herington

Journal:

Journal of Business Research

Year:

2009

Language:

english

File:

PDF, 169 KB

english, 2009

20

Brand orientation and market orientation — From alternatives to synergy

Mats Urde, Carsten Baumgarth, Bill Merrilees

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 386 KB

english, 2013

21

Service quality: New directions in theory and practice: Ronald T Rust and Richard L Oliver (eds) Sage, Thousand Oaks, CA (1994) 289 pp $17.95 ISBN 0 8039 4920 0

Journal:

Journal of Retailing and Consumer Services

Year:

1996

Language:

english

File:

PDF, 357 KB

english, 1996

22

ULTRASONOGRAPHIC EVALUATION OF ADRENAL GLAND SIZE COMPARED TO BODY WEIGHT IN NORMAL DOGS

Soulsby, Stacy N., Holland, Merrilee, Hudson, Judith A., Behrend, Ellen N.

Journal:

Veterinary Radiology & Ultrasound

Year:

2015

Language:

english

File:

PDF, 347 KB

english, 2015

23

The impact of brand extensions on parent brand relationship equity

Dwivedi, Abhishek, Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 157 KB

english, 2012

24

Brand management to protect brand equity: A conceptual model

M'zungu, Simon D M, Merrilees, Bill, Salinas, Gabriela

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 112 KB

english, 2010

25

McCafe: The McDonald's co-branding experience

Wright, Owen, Frazer, Lorelle, Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2007

Language:

english

File:

PDF, 145 KB

english, 2007

26

Situational Morality of Bathroom Nudity

Charles M. Vivona and Merrilee Gomillion

Journal:

The Journal of Sex Research

Year:

1972

Language:

english

File:

PDF, 987 KB

english, 1972

27

How brand-oriented strategy affects the financial performance of B2B SMEs

Anees-ur-Rehman, Muhammad, Wong, Ho Yin, Sultan, Parves, Merrilees, Bill, Johnston, WesleyJ, Johnston, WesleyJ

Journal:

Journal of Business & Industrial Marketing

Year:

2018

Language:

english

File:

PDF, 673 KB

english, 2018

28

Towards an understanding of total service quality in hotels

Hugh Wilkins, Bill Merrilees, Carmel Herington

Journal:

International Journal of Hospitality Management

Year:

2007

Language:

english

File:

PDF, 208 KB

english, 2007

29

Foreign market entry mode choice of Australian firms

Wong, Ho Yin, Merrilees, Bill

Journal:

International Journal of Trade and Global Markets

Year:

2009

Language:

english

File:

PDF, 201 KB

english, 2009

30

Best practice people management: a tool for developing SME’s

Merrilees, Bill, Miller, Dale

Journal:

Small Enterprise Research

Year:

1996

Language:

english

File:

PDF, 1.22 MB

english, 1996

31

The Determinants of Loyalty in Hotels

Wilkins, Hugh, Merrilees, Bill, Herington, Carmel

Journal:

Journal of Hospitality Marketing & Management

Year:

2009

Language:

english

File:

PDF, 263 KB

english, 2009

32

Brand extension feedback effects: A holistic framework

Dwivedi, Abhishek, Merrilees, Bill, Sweeney, Arthur

Journal:

Journal of Brand Management

Year:

2010

Language:

english

File:

PDF, 190 KB

english, 2010

33

This Side of Paradise : Old Testament themes in John Steinbeck's fiction

Isobel Murray, Jim Merrilees

Journal:

New Blackfriars

Year:

1972

Language:

english

File:

PDF, 543 KB

english, 1972

34

A brand orientation typology for SMEs: a case research approach

Yin Wong, Ho, Merrilees, Bill

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 124 KB

english, 2005

35

Youth in contexts of political violence: A developmental approach to the study of youth identity and emotional security in their communities.

Merrilees, Christine E., Taylor, Laura K., Goeke-Morey, Marcie C., Shirlow, Peter, Cummings, E. Mark

Journal:

Peace and Conflict Journal of Peace Psychology

Year:

2014

Language:

english

File:

PDF, 177 KB

english, 2014

36

Genuine Smiles by Patients During Marital Interactions are Associated with Better Caregiver Mental Health

Lwi, Sandy J, Casey, James J, Verstaen, Alice, Connelly, Dyan E, Merrilees, Jennifer, Levenson, Robert W

Journal:

The Journals of Gerontology Series B Psychological Sciences and Social Sciences

Year:

2018

Language:

english

File:

PDF, 208 KB

english, 2018

37

Neuroticism and conscientiousness as predictors of emotional, external, and restrained eating behaviors

Patrick C.L. Heaven, Kathryn Mulligan, Robyn Merrilees, Teneille Woods, Yasmeen Fairooz

Journal:

Journal of Eating Disorders

Year:

2001

Language:

english

File:

PDF, 144 KB

english, 2001

38

Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity

Dwivedi, Abhishek, Merrilees, Bill

Journal:

Australasian Marketing Journal (AMJ)

Year:

2013

Language:

english

File:

PDF, 344 KB

english, 2013

39

Brand extension feedback effects: towards a mediated framework

Dwivedi, Abhishek, Merrilees, Bill

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 301 KB

english, 2013

40

East of Eden

Isobel Murray, Jim Merrilees

Journal:

New Blackfriars

Year:

1941

Language:

english

File:

PDF, 415 KB

english, 1941

41

Multiple stakeholders and multiple city brand meanings

Abimbola, Temi, Merrilees, Bill, Miller, Dale, Herington, Carmel

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 264 KB

english, 2012

42

Studies by Members of SCMLA || The Interpolated Tale in Spenser's "The Faerie Queene," Book I

Merrilee Cunningham

Journal:

The South Central Bulletin

Year:

1983

Language:

english

File:

PDF, 1.18 MB

english, 1983

43

Alternative Models of Scientific Explanation

Merrilee H. Salmon, Wesley C. Salmon

Journal:

American Anthropologist

Year:

1979

Language:

english

File:

PDF, 1.01 MB

english, 1979

44

Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen?

Carsten Baumgarth, Bill Merrilees, Mats Urde

Journal:

Marketing Review St. Gallen

Year:

2011

Language:

german

File:

PDF, 670 KB

german, 2011

45

Reasoning in Conversation

Resnick, Lauren B., Salmon, Merrilee, Zeitz, Colleen M., Wathen, Sheila Haley, Holowchak, Mark

Journal:

Cognition and Instruction

Year:

1993

Language:

english

File:

PDF, 896 KB

english, 1993

46

Business service market segmentation: the case of electrical and mechanical building maintenance services

Merrilees, Bill, Bentley, Rohan, Cameron, Ross

Journal:

Journal of Business & Industrial Marketing

Year:

1999

Language:

english

File:

PDF, 156 KB

english, 1999

47

Revisiting the complexities of corporate branding: Issues, paradoxes, solutions

Gyrd-Jones, Richard, Merrilees, Bill, Miller, Dale

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 153 KB

english, 2013

48

The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

Cooper, Holly, Merrilees, Bill, Miller, Dale

Journal:

Australasian Marketing Journal (AMJ)

Year:

2020

File:

PDF, 616 KB

2020

49

Political Violence and Adolescent Out-group Attitudes and Prosocial Behaviors: Implications for Positive Inter-group Relations

Taylor, Laura K., Merrilees, Christine E., Goeke-Morey, Marcie C., Shirlow, Peter, Cairns, Ed, Cummings, E. Mark

Journal:

Social Development

Year:

2014

Language:

english

File:

PDF, 206 KB

english, 2014

50

Sale the 7 Cs: teaching/training aid for the (e‐)retail mix

Dennis, Charles, Fenech, Tino, Merrilees, Bill

Journal:

International Journal of Retail & Distribution Management

Year:

2005

Language:

english

File:

PDF, 103 KB

english, 2005

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